Blending sharp sales skills with a depth of market knowledge and an authentic desire to maximise the value of his clients’ assets, Luke Crockford has carefully crafted a stellar reputation across Auckland’s competitive property scene.
Recognising that successful business relationships are an integral element to every optimal result, Luke chooses to focus on transparent communication, employing a no-nonsense approach to the facts which ensure clients are superbly well-informed, and can take confidence in the fact that the sale of their property is in the hands of someone who is compassionate, empathetic and committed.
Determined to deliver on the best results for his brimming dossier of repeat clients, Luke has paired with Ray White City Realty Group to take his business to the next level, choosing to capitalise on the brand’s premium reputation and innovative marketing techniques which are tried and tested to give his clients the cutting edge.
An avid outdoorsman who spends stolen moments surfing, playing tennis, fishing or playing golf, Luke is also a doting Dad of two – and with a vested interest in the local Ponsonby community, over the past seven years Luke has been extremely active in sponsoring and supporting the Richmond Road school from helping run the galas to even paying for their new basketball singlets.
Armed with sharp negotiation skills, and unwavering positivity and the ability to remove the stress out of the sale process for his clients, Luke consistently delivers exceptional results, with clients raving about his attention to detail, affable nature and tenacity at the business-end of proceedings.
Focussed, intelligent and always adept, Luke Crockford is certainly the salesperson you want on your side, and for an appraisal of your property, or to discuss the market more generally, he welcomes your call.
Luke prides himself in running a proven process-driven business that gets fantastic results. Ask his clients.
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Luke’s energy and honest approach gave us the confidence he was the right agent to work with. At a time when things were changing daily in the market Luke showed unstoppable commitment and motivation to ensure that we got the best price possible. I thoroughly enjoyed working with Luke and can highly recommend his process.
Luke has been very supportive throughout the process of selling my property. He did not hesitate to come by and answer my questions professionally in the present buyers' market that is currently being experienced. Many thanks also to the rest of the Ray White team for their support, and of course Daniel Coulson, the auctioneer on the auction night.
I first met Luke ten years ago at an open home in Grey Lynn when I was looking to buy a studio. In the upcoming years, I came close to selling my villa which I’ve owned for 30 years, but life kept throwing curve balls. “You’ll sell my house one day, Luke,” I said on a few occasions, “but today’s not that day”. Taking a long-term view, Luke stayed in touch, ever exuberant and optimistic. A few months ago, I fell in love with a renovated factory in Wellington and once again checked in with Luke re selling Maxwell Ave. Here, Luke’s skills as a smart negotiator came to the fore, as the complexities of buying and selling properties in two cities with prices plummeting by the day, played out, during the fastest declining market in 15 years. Applying his ‘connecting property with people’ motto, Luke rolled up his sleeves to guide me through a conditional Wellington purchase, while putting together a team in Auckland from Ray White’s and beyond to sell Maxwell. He and his team achieved the impossible. Securing a three-prong deal to buy and sell in a flagging market and achieve a win-win outcome for everyone. Luke’s a transparent and passionate player who bends over backwards to serve the interests of his clients and team. His love of the hood, and time lived here, combined with a genuine interest for those he works for and with, has amassed him extensive knowledge of the market, and a portfolio of properties and clients. I can confidently recommend him without hesitation.
When we were looking to purchase a home in Auckland we spent 6 months going to open homes and during that process we met and gave our information to many agents. We lived in our home for three years and over the course of that period the only agent who maintained regular contact (even though we hadn’t purchased from him) was Luke Crockford. When we needed to sell and move to another city it was clear that the person we wanted to represent us was Luke. Our timing wasn’t great and the market was tough however Luke worked really hard and we are very happy with the outcome. Luke is professional, down to earth, hardworking and will give you an honest assessment of your property based on knowledge and experience, his results speak for themselves. We would not hesitate to recommend Luke.
Luke Crockford has been our go to agent for quite a few years now, in fact he had found us the old bungalow we had removed to build our new home. So again, as we looked to sell the house we had designed and built in Grey Lynn, we turned to Luke as he regularly stays in touch and we see him around all the time. We were looking to sell without going to the market or open homes etc., and Luke was able to achieve a great price for us by bringing us willing buyers and managing the process. He sourced a number of qualified buyers who he showed through the house, and then presented us with the offer we finally settled on. He did all this while we all juggled Covid's changing landscape, and while the market was reported to have turned: it definitely hasn't, as we can attest! Thanks again Luke, and all the best.
If you want an agent who will work tirelessly and do whatever he needs to do to get a deal done, then Luke is the agent for you. Luke is the most tenacious agent we have worked with, but in an easy-going, laid-back way. Luke is committed to do his best for both vendors and buyers alike to ensure a mutual ”win”, but Luke does it with a smile and with a positive, boundless energy. Not content with being just another ”door opener”, Luke is determined to be the best that he can be, both in his professional and in his personal life - he is a refreshing combination of steely positivity. Try Luke on for size and don’t waste your time or money on anyone else: he may just be the best fit for your family - he was a great fit for ours.
Luke sold us our dream first house and was the consummate professional all the way through. Highly recommend!
We had met Luke Crockford at some local open homes over the years. He was always smiling and welcoming. Luke's process and energy delivered us a spectacular result, his communication and positivity helped us through what was a very emotional time for us (selling after 20 years). His upbeat personality, soothed pre-auction nerves, and his generosity extended to sharing his catch of the day (fresh kingfish). We believe he ran a very successful, professional campaign for our house sale and we would recommend him warmly to others. His process was fabulous.
Good to work with Luke. Provided all information and assisted us to close the deal. FANTASTIC JOB DONE.
From our first meeting we were impressed with Lukes energy, enthusiasm and realistic approach to the sale of our house. We engaged with three real estate companies and decided to go with Luke as we felt he was a good “fit” with us and understood what we wanted. The day we went to market was the day we went into lockdown, Luke kept us well informed of what the market was saying and how we should continue. At one stage we were considering pulling the house off market for a period of time, but Luke gave us confidence that we should continue on. As soon as the levels permitted, Luke had viewings confirmed and started bringing buyers through. Although this was not the usual open home scenario, Luke managed the situation with a flexible and comfortable manor. From his appraisal through to the Auction night, he kept us informed and confident that our home would sell. Luke met our expectations, and delivered a great result! He also gave us some great advice on the home we have purchased. We would thoroughly recommend him to anyone thinking of selling their home.
My family and I have found Luke Crockford to be a very friendly, open and competent agent working on our behalf to expedite the sale of our treasured home of 30 plus years. While it has been an emotionally stressful time, we have always appreciated Luke's passion and determination to do the very best he could to achieve the optimum results at auction. He has an astute knowledge of the local market and worked tirelessly to find and encourage potential buyers and keep us fully informed. I wholeheartedly recommend Luke to anyone considering buying or selling in Auckland.
There’s apparently no limit to the lengths Luke was prepared to go, to make our sale process stress-free! The prep period available to get our house ready for market was very short, and Luke was shoulder to shoulder with us; his advice was spot-on, and his contacts enormously useful. His communication with potential buyers was respectful but extremely effective, bringing a pre-auction offer and then several more bidders at the brought-forward auction. We really could not have chosen a better agent.
Your Agent Luke Crockford was an absolute credit to Ray White in every aspect. He depicts everything that is great in what a Real Estate Agent should aspire to 👌
Luke came highly recommended to us for his outstanding and expert knowledge of the real estate market especially in the Grey Lynne/ Ponsonby area as well as his excellent record for achieving the best results for his clients. His personal and professional manner and approach gave us confidence in his marketing strategy. We were kept updated daily and involved throughout. In spite of the Covid 19 restrictions, Luke worked exceptionally hard and successfully achieved an excellent result in the sale of our property at 51 Douglas Street, Ponsonby within the proposed timeframe. If you are considering selling your property, then we highly recommend Luke Crockford.
Without hesitation I would recommend entrusting Luke with the responsibility of selling your house. He is honest, hard working, and sharp in his trade. Great communication throughout the campaign, savvy negotiator, and got us an unbelievable result stress free.
Luke Crockford was great to connect within selling our property. He is a very likeable, professional person/agent and has sold in the area for a while now and his local knowledge was valuable. He jumped straight onto our off the market sale that suited us best and only brought us high-level offers from qualified buyers he was working with at the time. It truly made the whole process stress-free and we are thrilled with the result. Many thanks to Luke and we would recommend him if you are ever thinking of selling.
I have known Luke for some time through various business relationships and have always enjoyed his enthusiasm and passion for life... Luke’s interpersonal skills are second to none… He is a well-connected and a well-known member of the Ponsonby Community. Cheers Luke - thanks and great work!
Luke is a fantastic agent. He worked tirelessly over a long campaign bringing us more prospective buyers than we could have hoped for. He was there every step of the way making sure the whole selling process ran smoothly. On the night of the auction he brought us enough registered bidders 10 to be exact to make sure of a great price – which far exceeded expectations. His expertise, help and local knowledge doesn't end with the sale but he's there when you need him. If you want the best, look no further than Luke who's trusted expertise will deliver results.
It was the best day ever when I met Luke and he agreed to sell my house. His professionalism, energy and attention to detail impressive. Luke did everything he said he would do including selling my house in just 7 days. It was completely stress free for me, easy in fact. If you are thinking of selling then contact Luke or me, he’s a legend and I still can’t believe it!
Luke’s regular contact and attentiveness to neighbourhood activities, along with his energy and enthusiasm made him the natural choice when it came to selling our Grey Lynn home. He was ever helpful, quick to respond and accommodating, making the whole sale process quick and as easy as possible. Luke listened to our wishes and worked effectively on our behalf to achieve a good outcome and guide us through this process. We appreciated his warmth and easy manner and would thoroughly recommend his sales expertise to any potential sellers.
We appointed Luke with a 6 week challenge to sell our Grey Lynn house, having been suitably impressed at the way he conducted himself at a nearby open home he represented at 6 Maxwell ave. He gave us a realistic picture of the current market and delivered more than 12 groups of pre-qualified genuine buyers within the first weekend of listing. A few days later we’re celebrating a strong sale result within only 6 to 7 days of him doing the viewings. No fuss, no stress, a high level of trust and a willingness to extend his reach and network through other agents he knows and other companies to help us achieve a wide group of industry peers proving to us that Luke really does work for the vendor, this helps us get a fantastic result, swiftly and privately as well. We highly recommend Luke Crockford when it comes to selling your home.
