Joe Steel

Licensed Agent
Ray White NorthWest Centre

With over fifteen years in sales experience both here and in London, Joe has proven himself as one of the most high profile and sought after agents in the country as well as formerly being a business owner of one of the most successful agency's in West Auckland.

Winning some of the country's most sought after real estate awards and carrying out some of the largest and most strategic land transactions in the country, does not come about by accident. Joe’s sheer determination, unique genuine approach and an obsession to outperform client expectations - to his clients benefit.

Joe respects that clients have a choice when it comes to selling their largest asset, hence why Joe's approach is grounded, meticulous and powered by information. Joe understands that selling your largest financial asset is a privilege and must be carried out with the highest level of integrity, he puts trust at the core of your relationship, with his honest, reliable and informed approach.

Joe believes that each property is unique and as such creates bespoke marketing strategies that are innovative, providing maximum exposure and beautiful collateral that reflect your homes real value. With this approach he has successfully carried out some of the most influential and high profile marketing campaigns in NZ, and is core to the results he achieves for clients.

Joes level of commitment, marketing prowess and superior negotiating skills has led to a plethora of case studies and handbooks given to teach about real estate marketing.

Outside of Real Estate, Joe lives in West Auckland with his Wife Olivia as well as being the proud father to two handsome boys (Franko and Luka) and enjoys giving back to his community. Wanting to see today's youth excel, he sponsors a Year 13 scholarship programme in one of West Auckland's largest schools.

Previous awards with Team Aman + Joe:

No. 11 Agent for Harcourts Internationally FY21/22

No. 1 Agent in New Zealand for Harcourts June 21 & August 21

No. 1 Agent in Auckland for Harcourts June 21, August 21 & June 22

$150,000,000 sold in the last 12 months

In the Media:

Thinking of selling? Want to know how much your home is worth?



Emma Heffernan

We were nervous given this was our first home. Joe was supportive and gave us the time we needed to make decisions without pressuring us into anything.

Antony & Ariki Fotheringhame

He’s amazing! Personable, hard working, communicates well, puts in the extra effort to help us!

Jen & Jerram

Really helpful, friendly and goes above and beyond for his clients. Would absolutely recommend Joe.

Joshua Brookes

He under promised and over delivered. More importantly he saw where the value in our property was and gave us good advice. He also was easy to deal with and great to chat to.

Janaka Radich

Joe went out of his way to make sure we were able to move in without a hitch. Thanks for the lemon tree!

Melissa Peach

Joe was amazing to deal with. He made the whole process so easy, was awesome with communication and keeping us in the loop, and not to mention sold our house so super quickly for an awesome price. We are super happy, thanks Joe!

Ching Khor

Joe was super approachable and friendly and went beyond what he needed to in order to make sure I was supported and comfortable with settlement/post settlement.

Thomas Deacon

Joe was very helpful and acted in the best interests of both buyer and seller. Would happily deal with Joe again.

Raymond Vuksich

This wasn't the first time we have used Joe to buy and sell real estate and it most certainly wont be the last. He always makes the whole process so easy and straight forward. Joe is a real asset to the industry.

Tony & Dana Rowell

Joe was an awesome, honest, reliable and always went the extra mile.

Sunny Wehrle

Enthusiastic, drives to succeed, pro-active, honest & excellent commnicator, positive, people person!

James and Danielle Mcnaughton

Joe was (and is) an incredible agent. He truly went above and beyond and completely exceeded our expectations. We had such an amazing result, thanks to his hard work; but the entire journey was a pleasure. His communication skills and check ins, as well as his passion for what he does, made such a daunting and what could have been stressful time, feel like a walk in the park. I honestly never expected to have an agent who stood by your side and be part of the journey with it. Joe is with you every step of the way. I couldn’t recommend him highly enough!

Fraser & Emma

Joe went above and beyond to ensure this deal went through in one of historys toughest times (COVID 19). His communication throughout the process was second to none, he made sure that everyone involved was kept up to date over the course of the negotiation. We are very thankful and would highly recommend Joe to anyone selling, he has successfully sold a number of properties for us now with amazing results each time.


  • 2023/2024 - Premier Performer
  • 2022/2023 - Elite Performer
  • 2020/2021 - Premier Performer

Joe's Listings